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ABOUT

Sarada Peri is a speechwriter and communications strategist who has helped top leaders and thinkers – from Fortune 50 CEOs to the President of the United States – inspire and persuade audiences.

She was Special Assistant to the President and Senior Speechwriter for President Barack Obama. Prior to joining the White House, she was a Principal at West Wing Writers, where she worked with corporate, political and nonprofit clients on speechwriting, speech delivery, op-eds, books, and message strategy.  She was also a member of the 2012 and 2016 Democratic National Convention speechwriting teams.

A recovering policy wonk, Sarada worked on Capitol Hill as lead education and health care policy advisor to former Senator Mary Landrieu (D-LA).  She started her career as a high school English teacher in New Orleans through Teach for America.

Sarada graduated from Tufts University and holds a Master in Public Policy from Harvard's Kennedy School.

Feel free to ask her how to pronounce her name.

 

SERVICES

President Obama schools his speechwriter.

President Obama schools his speechwriter.

IDEAS

Great communication starts with a clear idea.  I work with you to sharpen your purpose and develop an authentic, compelling narrative -- one that serves as the foundation of your communications strategy.  

WORDS

Whether it’s a 750-word op-ed or a keynote address, I work with you to define your message, clarify your argument, and craft a memorable narrative that advances your goals.

DELIVERY

The best speakers know the secret to success: practice.  I help you solidify your stage presence, hone your delivery, and bring your story to life. 

LEARNING

Writing shouldn’t be some mysterious thing that only a subset of inspired people do in coffee shops. I offer tailored workshops that convey practical tips and strategies to help you and your organization take your writing to the next level.  

WRITING & PRESS

Some work by and about me...

February 1, 2019
Op-ed: The Daily Beast: “Powerful men can’t stop complaining that they’re being bullied.”

December 3, 2018
Op-ed: The Atlantic: “Why George H.W. Bush struggled to connect with America.”

September 28, 2018
Op-ed: The Daily Beast: “In attacking Christine Blasey Ford, men defend the humiliations of girlhood.”

September 27, 2018
Op-ed: The Atlantic: “He’s going to get reelected, isn’t he?”

September 1, 2018
Op-ed: The Daily Beast. "Hillary's problem wasn't emails. It was challenging stereotypes."

July 6, 2018
Op-ed: The Daily Beast. "Shame on us for ever thinking Donald Trump would not threaten abortion rights."

January 29, 2018
Podcast: Politico's Women Rule. "What Trump's speechwriters can learn from history."

January 29, 2018
Print interview: DW. "For Trump's State of the Union, the medium is the message."

December 8, 2017
Op-ed: The Globe and Mail. "Trump, the bully, has soiled the pulpit."

November 1, 2017
Podcast: The Herle Burly. A conversation with Canadian pollster and strategist David Herle.

November 1, 2017
Television interview: The Agenda With Steve Paikin. A conversation with the host of Canada's leading current affairs program. 

October 23, 2017
Op-ed: Washington Post, "Are Jared and Ivanka Erasing History? The Cost of Sidestepping the Presidential Records Act."

June 24, 2017
Print interview: De Volkskrant, "In het hoofd van de speechwriter van Obama," by Thomas Blom and Misha Wessel.* 

May 10, 2017
Podcast: New Hampshire Public Radio, "Political Speechwriting."

March 30, 2017
Op-ed: New York Magazine, "Empathy is dead in American politics."

January 19, 2017
Print interview: Politico, "Obama Aides, Full Of Emotion, Get Ready To Turn Out The Lights," by Sarah Wheeler. 

January 13, 2017
Documentary: CNN, “The End: Inside The Last Days of the Obama White House.”

December 21, 2017
Essay: Medium, "President Obama's top speeches, as chosen by his speechwriters."

November 28, 2016
Podcast: BBC News, "The Conversation: Speechwriter to the President."

August 8, 2016
Podcast: Washington Post Presidential Podcast: Franklin Delano Roosevelt.

 

*I don't read Dutch. Perhaps you do.

CONTACT

Follow me on Twitter here

For inquiries, please fill out the form below. 

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