Sarada Peri is a speechwriter and communications strategist who has helped top leaders and thinkers – from Fortune 50 CEOs to the President of the United States – inspire and persuade audiences.
She was Special Assistant to the President and Senior Speechwriter for President Barack Obama. Prior to joining the White House, she was a Principal at West Wing Writers, where she worked with corporate, political and nonprofit clients on speechwriting, speech delivery, op-eds, books, and message strategy. She was also a member of the 2012 and 2016 Democratic National Convention speechwriting teams.
A recovering policy wonk, Sarada worked on Capitol Hill as lead education and health care policy advisor to former Senator Mary Landrieu (D-LA). She started her career as a high school English teacher in New Orleans through Teach for America.
Sarada graduated from Tufts University and holds a Master in Public Policy from Harvard's Kennedy School.
Feel free to ask her how to pronounce her name.
Great communication starts with a clear idea. I work with you to sharpen your purpose and develop an authentic, compelling narrative -- one that serves as the foundation of your communications strategy.
Whether it’s a 750-word op-ed or a keynote address, I work with you to define your message, clarify your argument, and craft a memorable narrative that advances your goals.
The best speakers know the secret to success: practice. I help you solidify your stage presence, hone your delivery, and bring your story to life.
Writing shouldn’t be some mysterious thing that only a subset of inspired people do in coffee shops. I offer tailored workshops that convey practical tips and strategies to help you and your organization take your writing to the next level.
WRITING & PRESS
Some work by and about me...
December 3, 2018
Op-ed: The Atlantic: “Why George H.W. Bush struggled to connect with America.”
September 28, 2018
Op-ed: The Daily Beast: “In attacking Christine Blasey Ford, men defend the humiliations of girlhood.”
September 27, 2018
Op-ed: The Atlantic: “He’s going to get reelected, isn’t he?”
September 1, 2018
Op-ed: The Daily Beast. "Hillary's problem wasn't emails. It was challenging stereotypes."
July 6, 2018
Op-ed: The Daily Beast. "Shame on us for ever thinking Donald Trump would not threaten abortion rights."
January 29, 2018
Podcast: Politico's Women Rule. "What Trump's speechwriters can learn from history."
January 29, 2018
Print interview: DW. "For Trump's State of the Union, the medium is the message."
December 8, 2017
Op-ed: The Globe and Mail. "Trump, the bully, has soiled the pulpit."
November 1, 2017
Podcast: The Herle Burly. A conversation with Canadian pollster and strategist David Herle.
November 1, 2017
Television interview: The Agenda With Steve Paikin. A conversation with the host of Canada's leading current affairs program.
October 23, 2017
Op-ed: Washington Post, "Are Jared and Ivanka Erasing History? The Cost of Sidestepping the Presidential Records Act."
June 24, 2017
Print interview: De Volkskrant, "In het hoofd van de speechwriter van Obama," by Thomas Blom and Misha Wessel.*
May 10, 2017
Podcast: New Hampshire Public Radio, "Political Speechwriting."
March 30, 2017
Op-ed: New York Magazine, "Empathy is dead in American politics."
January 19, 2017
Print interview: Politico, "Obama Aides, Full Of Emotion, Get Ready To Turn Out The Lights," by Sarah Wheeler.
January 13, 2017
Documentary: CNN, “The End: Inside The Last Days of the Obama White House.”
December 21, 2017
Essay: Medium, "President Obama's top speeches, as chosen by his speechwriters."
November 28, 2016
Podcast: BBC News, "The Conversation: Speechwriter to the President."
August 8, 2016
Podcast: Washington Post Presidential Podcast: Franklin Delano Roosevelt.
*I don't read Dutch. Perhaps you do.